Freedom Credit Union Launches Campaign to Reach Latino Clients

Freedom Credit Union, a full-service financial cooperative with online banking and nine branches throughout Western Massachusetts, has launched its first marketing campaign to extend its brand awareness and loyalty to the Latino community.

The new campaign is called “Juntos Por Tu Libertad Financiera” (Together for Your Financial Freedom).

“The company is doing this campaign because we believe that it is important to provide the best service and ensure that the customer receives the product they need, no matter what their economic status is,” Sanchez said.

The Latino community now comprises almost 39 percent of Springfield’s population, up from 27.2 percent in 2000, according to the U.S. Census. The census also reported that the region’s Latino population grew 40 percent from 2000-2010.

“The Latino community has always been a very important part of our membership base, and the recent and rapid growth of the Latino population in the region provides Freedom Credit Union a unique opportunity to demonstrate that we value the diverse community in which we live,” said Freedom Credit Union President Barry Crosby.

The campaign, created by Bauzá & Associates, consists of a print, TV and radio advertising campaign as well as financial literacy initiatives and public relations.

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